Paid SEO, says SEA, has become essential in the digital strategy of a company. The best known, and most used, tool for this kind of SEO is Google Ads, formerly Google AdWords. But did you know Bing Ads?
What is Bing Ads?
Even if Google Ads remains the essential tool for the purchase of advertising space, Bing Ads is slowly coming to this market to win against the giant Google.
Often set aside by advertisers, the search engine signed Microsoft, increases its traffic from year to year. So you have to start thinking about using this tool that becomes important.
Bing Ads is a pay-per-click ad serving system, in other words, it’s the ad network of the Microsoft search engine.
The operation of this tool
Bing Ads works according to 3 principles:
• Internet users search
• People see the ad
• Internet users contact the company
With this advertising network, the company can reach Internet users doing research on the Internet, whether on a computer, tablet or mobile, with search engines Bing, Yahoo or MSN. The company will also be visible on a network of partner sites, on Cortana searches, but also on the advertisements displayed on Xbox consoles.
The ads, made with Bing Ads, can target users according to specific geographical areas, times of the day, days of the week, or demographic criteria.
To do this, the company simply has to set the maximum price, or bid, it is ready to put when a user clicks on their ad.
The benefits of using this tool
The differences between Bing Ads and Google Ads
The two tools are similar in many ways, but some differences remain. We can find in particular:
• Geographic targeting:
o Bing Ads: it is possible to do it at the AdGroup level.
o Google Ads: it is done via the campaign,
• Hourly planning:
o Bing Ads: the time zone used will be that of the user
o Google Ads: the schedule used is that of the company’s account